Chanel is facing new criticism regarding the treatment of Indian model Bhavitha Mandava, especially after the presentation of the Métiers D’Art 2026 collection in Seoul, South Korea. The brand was criticized for putting Bhavitha in the same clothes for the third time, a styling that consists of a combination of beige blouse and jeans, which are actually made of silk, creating an optical illusion. This choice was seen as excessive repetition and led to comments about the lack of creativity and laziness of Chanel towards the model. Additionally, the production was considered too casual and simple, which displeased the public. The criticism of Chanel began after Bhavitha’s appearance at the 2026 Met Gala, where the model wore the same styling, and since then, the brand has been questioned about its approach to the Indian model.
When it comes to combinations, materials, and fit, Chanel’s choice for Bhavitha seems to have been limited. The use of the same production three times suggests a lack of diversity and creativity in the brand’s approach. The style casual and simple may be suitable for certain contexts, but in a high-level fashion show like Métiers D’Art, something more sophisticated and innovative is expected. Additionally, the material used, although silk, was not taken advantage of to create a more attractive and impactful visual. The fit of the clothes also seems to have been a point of criticism, with many considering that the styling did not enhance Bhavitha’s figure.
The practical perception is that Chanel could have taken the opportunity to show Bhavitha’s versatility and present different styles and combinations. Instead, the brand opted for a safer and more predictable approach, which did not please the public. In terms of context of use, it is essential to consider that fashion is an industry that values creativity and innovation, and excessive repetition of the same styling can be seen as a lack of inspiration. Creativity and originality are fundamental to success in a fashion show, and Chanel seems to have missed that opportunity.
Chanel’s choice regarding Bhavitha’s production may have been influenced by various reasons, but what is important is that the brand learns from the criticism and seeks new approaches to present the model in a more creative and innovative way. In terms of use, it is essential that fashion brands are attentive to the needs and expectations of the public and seek to present styles and combinations that are fresh and attractive. Additionally, the use of materials and the creation of an impactful visual are fundamental to success in a fashion show. The combination of style, material, and fit can certainly create a more attractive and impactful visual, and that’s what Chanel and other fashion brands should strive for in their shows.
